A brand is a set of perceptions, experiences and expectations that people have and hold about working or doing business with an individual, a company, a community, a region or an organization. It is entirely subjective on their part and it is based on experience, exposure and interpretation. Strong brands are clear, confident and consistent [...]

Focus on the core branding principles ….

MindingHerBiz continues to move forward at a fast pace. So many good things have happened since we first met in January of this year. We have sessioned with 10 fabulous women to help them confront and move past the challenges of startup and growth.
We debuted video conferencing in September, enabling us to work with female [...]