Who We Are
The MindingHerBiz core team has it all covered when it comes to building a successful business:
Lori Martinek
Marketing
Branding
Entrepreneurship
Strategic Planning
Lori Martinek is a branding expert and author, an accomplished speaker, a successful serial entrepreneur and a consultant to CEOs, community leaders and elected officials. As the Owner & Principal of ED/c Partners, an award-winning national marketing and public relations firm, Lori works closely with her high-level clients to get them noticed, online and off. Lori is also the Owner & Publisher of Herlife Publishing LLC and the founder of mindingherbiz, a women’s mastermind group. Her first book, Be the Bulb!, was published in April 2009.
Cheryl Farmer
Entrepreneurship
Finance/Operations
Process Flow
Retail Development
Cheryl Farmer is an entrepreneur whose career has been focused on accounting, finance and people. Cheryl worked for Arthur Andersen in its Philadelphia and Denver offices and later became a partner in a Colorado-based CPA practice specializing in government, non-profit organizations and small businesses. Her entrepreneurial talents became apparent when she became Managing Owner of The Bootlegger Companies, a group of Midwestern brick and mortar shoe stores with an innovative website.
Stephanie Fierro, J.D.
Law
Estate Planning
Corporate Structure
Partnership Agreements
Equity Agreements
Stephanie Fierro, J.D., is the attorney owner of Fierro Law PLC, a business law and estate planning practice in Arizona. She has a range of practice experience and interests including all aspects of corporate transactional work, real estate transactional work, estate planning and probate. Stephanie also has experience in business litigation and alternative dispute resolution inherent in any general counsel practice. As the principal of a private law firm, she brings a unique entrepreneurial perspective to her work with emerging and growing businesses and has found that she is especially effective in helping guide new and emerging businesses.
Lesley Gates-McCulley
Human Resources
Project Management
Benefit Programs
Incentive Programs
Lesley Gates-McCulley is the founder and owner of Gates to HR. Lesley has more than 18 years of human resources management experience in diverse corporate and work environments, including small business through Fortune 100 and Fortune 500 companies. Lesley has managed human resources functions including staffing and recruitment, performance management, employee relations, training, compliance, employee handbooks, policy and procedures, investigations, compensation, benefits and reward programs. She has created HR infrastructure aimed at streamlining HR processes and improving human capital and operational performance.
Elizabeth Senger
Technology (IT/MIS) Management
Systems Planning
CRM
Technical Support
Technical Training
Elizabeth Senger is the founder and Chief Executive Officer of Technical Service Center, an IT consulting firm which delivers affordable enterprise-level solutions to small and medium-sized businesses. Elizabeth’s career in IT systems and management has been dedicated to pairing people resources with cutting edge technology. Her many successes include projects for Rotary International, Harvard University, a top Chicago law firm and an online high school system in Arizona. A skilled project manager, Elizabeth has successfully led the implementation of more than 400 different software packages at client companies.
