Who We Are

The core team has it all covered when it comes to building a successful business:

Lori Martinek




Strategic Planning

Lori Martinek is a branding expert and author, an accomplished speaker, a successful serial entrepreneur and a consultant to CEOs, community leaders and elected officials. As the Owner & Principal of ED/c Partners, an award-winning national marketing and public relations firm, Lori works closely with her high-level clients to get them noticed, online and off. Lori is also the Owner & Publisher of Herlife Publishing LLC and the founder of , a women’s mastermind group. Her first book, Be the Bulb!, was published in April 2009.

Learn more about Lori here …

Lori Martinek

Cheryl Farmer



Process Flow

Retail Development

Cheryl Farmer is an entrepreneur whose career has been focused on accounting, finance and people. Cheryl worked for Arthur Andersen in its Philadelphia and Denver offices and later became a partner in a Colorado-based CPA practice specializing in government, non-profit organizations and small businesses. Her entrepreneurial talents became apparent when she became Managing Owner of The Bootlegger Companies, a group of Midwestern brick and mortar shoe stores with an innovative website.

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Cheryl Farmer

Stephanie Fierro, J.D.


Estate Planning

Corporate Structure

Partnership Agreements

Equity Agreements

Stephanie Fierro, J.D., is the attorney owner of Fierro Law PLC, a business law and estate planning practice in Arizona. She has a range of practice experience and interests including all aspects of corporate transactional work, real estate transactional work, estate planning and probate. Stephanie also has experience in business litigation and alternative dispute resolution inherent in any general counsel practice. As the principal of a private law firm, she brings a unique entrepreneurial perspective to her work with emerging and growing businesses and has found that she is especially effective in helping guide new and emerging businesses.

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Stephanie fierro

Lesley Gates-McCulley

Human Resources

Project Management

Benefit Programs

Incentive Programs

Lesley Gates-McCulley is the founder and owner of Gates to HR. Lesley has more than 18 years of human resources management experience in diverse corporate and work environments, including small business through Fortune 100 and Fortune 500 companies. Lesley has managed human resources functions including staffing and recruitment, performance management, employee relations, training, compliance, employee handbooks, policy and procedures, investigations, compensation, benefits and reward programs. She has created HR infrastructure aimed at streamlining HR processes and improving human capital and operational performance.

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Lesley Gates-McCulley

Elizabeth Senger

Technology (IT/MIS) Management

Systems Planning


Technical Support

Technical Training

Elizabeth Senger is the founder and Chief Executive Officer of Technical Service Center, an IT consulting firm which delivers affordable enterprise-level solutions to small and medium-sized businesses. Elizabeth’s career in IT systems and management has been dedicated to pairing people resources with cutting edge technology. Her many successes include projects for Rotary International, Harvard University, a top Chicago law firm and an online high school system in Arizona. A skilled project manager, Elizabeth has successfully led the implementation of more than 400 different software packages at client companies.

Learn more about Elizabeth here …

Elizabeth Senger