Develop your fundamentals based upon what you know and understand
- This is simple math
- Bottoms up, avoid top down, and collect all the data you can
- Start small and short term with your projections
- Paint the picture of exactly where the money will go
- Show your upcoming major milestones
Keep it simple
- Base your projections on similar companies that have been successful
- Look up sample pitch decks that are posted online
- Seek advice from mentors and peers
- Identify your key metrics that will drive your business
- Define your business model – how you will make money
- Growth potential is key
- Growth costs money – account for rising fixed and variable costs
Know your market and the opportunity
Credit: Women Founders Network
